Search Engine Optimisation – For Google rankings
Understand search engine optimisation (SEO)
- How does the Google search engine work?
- How Google determines website rankings
- Breakdown of the Google search engine results pages (SERPs)
- What is SEO and why is it important?
- First steps before implementing SEO
- Keyword research and recommendations
- Organise your website’s pages: Website structure and navigation
How to improve SEO rankings
This lesson will cover ten tips you could implement to improve your SEO rankings. SEO is essential if you want your website to rank higher in search engine results.
Apply search engine optimisation (SEO)
- Optimise a website’s content
- Optimise images for a website
- Craft effective titles and meta descriptions
- Create structured data markups
- Introduction to Google Search Console
- Google Search Console reports and metrics
Use metrics from Google Analytics and Google Ads
- Work with Google Analytics (Part 1): Monitor metrics
- Work with Google Analytics (Part 2): Create Explorations
- Work with Google Ads metrics
- Link Google Ads to Google Analytics
- Export Google Ads and Google Analytics data