Social Media & Content

Social Media

Using Facebook and Instagram offers particular benefits for local businesses. These platforms help connect directly with local audiences, build business recognition, and create a  community. Businesses can share new offers/products, keep in touch with relevant updates, and tell their story through posts, reels, and ads — all targeted to specific regions or interests. With low-cost marketing options and real-time engagement, social media helps small businesses have a direct link to customers. It can also drives website purchases for specific offers if required. For Kiwi businesses looking to grow locally, Facebook and Instagram can be really useful tools for visibility, engagement, and building trust in their communities.

Content
  • Content;
  • Generating content doesn’t need to be complicated. In fact with some businesses, its appropriate to let your customers generate the content for you (example below).
  • Also creating content doesn’t need to be forced, it can work really well if it is completely organic and ties in perfectly with current business operations.
  • Platforms – We typically use Facebook, Instagram and Youtube.

Examples

KidzActive – Dunedin & The White Smile Co – Christchurch

Examples

  • The White Smile Co in Christchurch
  • Facebook – Terri at The White Smile Co in Christchurch has built a huge 17,000 follower community mainly on Facebook. In the video below you can see her page and the main post type that helped for her, which was customer generated content – basically letting customers take photos and posting them. She also ran offers for different areas which had really good engagement. That was back in 2016-2018 and things have changed on Facebook significantly since then.

  • KidzActive – Liam and Nick in Dunedin use Facebook for keeping in touch with all of their customers as well as sharing new offers/ programs. With 2,600 followers its a beneficial platform to stay connected with the community as some of their services run each week, but some holiday programs run only in the children’s school holidays.
  • Instagram – While Facebook generally suits an older more mature aged audience, Instagram can be better suited to a younger demographic and is generally higher quality/ more production value that goes into this audience.
  • Youtube – The Youtube channel helps promote customers searching for detailed information on services that may be new to them.
  • G+ Places – the business address appears in Google searches for customers locally, displaying business hours and services.